What is On-Page SEO?
It is a practice of optimizing web pages to improve a business site ranking in SERP such as HTML, multimedia content, internal links, CSS, JavaScript, Meta data, content, images and more. Meta data includes title, description and keyword density. When all these aspects work collectively, this leads to improved webpages. Meanwhile, off-page SEO such as backlinks, social media or brand mentions also have impacts on the ranking of a site in SERP directly and indirectly. Everything within the realm of a business website, whether it be off-page SEO or on-page SEO, must be the main focus of any SEO marketing strategy. Just stuffing the page with relevant keywords isn’t enough but website speed, mobile-friendliness, interactivity, and content are also important factors.
Importance of On-Page SEO
This SEO technique helps the search engines like Google and Bing to understand the website content with the help of a complex algorithm. Google, Yahoo and Bing are some popular search engines with the prior one keep updating its algorithm to understand searcher motives so it can deliver best results that suit the user’s query. Thus, it is important for a site to be optimized with the latest practices and algorithm of search engines to rank higher. On-page SEO is a low cost digital marketing strategy that offers long term benefits for a business. A study has revealed that the top 1st result in Google search achieves up to 32% traffic that ultimately generates revenue for a website.
Advantages of On-Page SEO
- 1. Rank A Website Higher in SERPs
- 2. Improves Local Search
- 3. Attract Organic Traffic
With the help of an efficient on-page SEO strategy, businesses can attract more traffic on their website without spending money on marketing and advertising.
- 4. Increases CTR
- 5. Ensure Faster Website Speed
- 6. Easy to Manage & Update
- 7. Create Brand Awareness
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